‘Stingy, Stingy, Stingy Government’: Mixed Responses to the Introduction of the Plastic Carrier Bag Levy in Japan

Abstract

Since 1 July 2020, all retail businesses in Japan have been required by law to charge customers for plastic carrier bags in order to reduce the use of single-use plastic and to encourage consumers to change their lifestyles. This has resulted in more shoppers using their own bags, but has also drawn more emotional responses. This article analyses reactions to the plastic carrier bag levy in konbini (convenience stores) and discusses how it has changed customer service and shopping routines, at the same time as affecting notions of convenience, generosity, and propriety. The levy is also challenging consumers’ notions of cleanliness and pollution, as the plastic bag is changing from something that can both protect its contents from dirt and pollution (as a carrier bag) and protect the environment from its dirty contents (as a waste bag) to something that in itself pollutes the environment.